It’s a seltzer summer. Golden Road Brewing was looking to hop into the seltzer pool by launching a spin on the summer beverage that tied to their fruit cart series. Tasked with clearly establishing the brand's flavor, I designed the primary and secondary packaging and led the creative direction for the animated digital assets. The result was a mix of pop-art meets modern illustrations that set them apart at shelf and online.

Press:
Brewhound

 


Created with talented people at Anheuser Busch’s In-House creative agency.