Enter a California state of mind. A mixed media, energetic approach that made a splash for Golden Road’s Mango Cart Wheat Ale. Colorful animations blended together with real footage highlighted the beer’s flavor and the dynamic setting it comes from. I was tasked with leading the creative direction for the commercial and digital assets that were meant to give a breath of fresh air to the (sometimes) stuffy beer space.

Created with talented people at Anheuser Busch’s In-House creative agency and Not To Scale.