Google partnered with HBO Max’s The Sex Lives of College Girls to revolutionize how fans shop while streaming their favorite show. It was the first time we partnered a brand with a scripted Max Original series, creating co-promotional content that paired Google with the hit show, fan-favorite talent, and innovative ad formats. The campaign reached over 29 million people across HBO Max, social, and press, earning top marks from consumers and the industry. From pitch to production, I was tasked with leading the design direction for this project alongside a talented team of creatives at Warner Bros. Discovery’s in-house content studio.

Press:
Variety
AdWeek