LQD, the first Craft Beyond Beer platform from Anheuser-Busch, was in need of a brand identity that would attract health-minded consumers that are unwilling to compromise on taste or quality. I was tasked with designing the primary and secondary packaging for the brand, as well as leading the social strategy and photoshoots. The overall brand identity we created was a dreamlike, refreshing aesthetic that that didn’t take itself too seriously. Check out the LQD Instagram for a deeper dive into the brand.

Press:
Dieline
Delish

Created with talented people at Anheuser Busch’s In-House creative agency.