We took beer fans to another dimension for the launch of Elysian Brewery’s first Hazy IPA. Right at the height of the “haze craze”, our team was tasked with creating a commercial that showed why Contact Haze was different. Inspired by the Twilight Zone, we created a world that highlighted the beer’s flavor profile in unexpected ways (and with a sense of humor). I lead the creative direction for the spot and subsequent social assets, alongside with a group of talented creatives who took this high concept from idea to reality.

Created with talented people at Anheuser Busch’s In-House creative agency and Media.Monks.