Corey Schneider

We took beer fans to another dimension for the launch of Elysian Brewery’s first Hazy IPA. Right at the height of the “haze craze”, our team was tasked with creating a commercial that showed why Contact Haze was different. Inspired by the Twilight Zone, we created a world that highlighted the beer’s flavor profile in unexpected ways (and with a sense of humor). I lead the creative direction for the spot and subsequent social assets, alongside with a group of talented creatives who took this high concept from idea to reality.

Created with talented people at Anheuser Busch’s In-House creative agency and Media.Monks.