Behold! The “true” untold story of the discovery of Space Dust IPA. Inspired by the Georges Méliès film, our team created a daring commercial that only a rebellious brewery like Elysian could produce. Building on the unconventional aesthetic and wry sense of humor the brand is now known for, the Space Dust video tapped into an alternative sci fi culture and invited consumers to OPEN SPACE. This was a true collaborative journey (those backgrounds were all hand painted!!), with myself leading the creative direction alongside a team of extremely talented individuals.

Created with talented people at Anheuser Busch’s In-House creative agency.