Water is often taken for granted by many of us —  we simply turn on a tap, and it's readily available. In partnership with Stella Artois, we executed a strategic plan to make people care about the clean water crisis. By creating the brand’s first ever social experiment, our campaign, "Wait for Water," generated over 170 million social impressions in the US, increasing social mentions by 20x on launch day. Globally, the video achieved 22 million views and the top-performing campaign post garnered 3.5 million engagements and reached 2.8 million organically in North America. I was tasked with leading the art direction for this project alongside a talented team at VaynerMedia.


Awards:
Shorry Awards - Gold Winner, Social Good Campaign